Our Brands

Our story begins with the birth of our first and only child Parhum. Before long, we gave him the nickname JouJou which means ‘chicklet’ in Persian, and soon after learning to speak he formed an imaginary sister, Lucy.

JouJou & Lucy grew up inspiring not only each other, but us too, making us want to be as involved with children as possible. As parents do, we wanted to dress our son in an individual and beautiful style to reflect his vibrant imagination. In the most natural progression, our boutique for children, JouJou & Lucy was conceived.

At JouJou & Lucy we not only stock exclusive brands that echo our quest for originality, we take pride in sourcing new, enthusiastic designers who share our vision.

Please come and visit us if you cherish individuality as much as we do.




VISIT OUR STORE Monday to Saturday 10am-6pm and Sunday 11am-5pm

32 Clifton Road – Maida Vale – W9 1 ST London

Tel :020 7289 0866