The new JouJou & Lucy website is live!

We are so pleased that you could join us, here, on our new and improved website, which has been redesigned to make your shopping experience easier and more informed. We want to showcase the brands we offer in the best light, with slick design and easy navigation – what do you think? If you have any feedback, we would love to hear from you. Drop us a line at, or find us on Instagram @joujouandlucy

So, what’s new?

As well as a much-improved layout and design, we have worked to highlight what we think you will love on the homepage. We will continue to bring you the freshest looks – so do keep popping back to see what’s new online. This all works in conjunction with our beloved shop, of course, so if you are in the Maida Vale area, come in and say hello! We would love to meet you, and hear any feedback first hand. Find us at 32 Clifton Road, W9 1ST. The nearest tube station is Warwick Avenue.

We have also redesigned our contact form, blog and hopefully made it clearer for you to see how to get in touch with us. We always welcome feedback about what you are looking for, and, as always, if there is a particular item that you are looking for – do just ask. We pride ourselves on our customer service, and that won’t change. We would love to help you find exactly what you are looking for.

Why not register with an account? By creating an account you will be able to shop faster, be up to date on an order's status, and keep track of the orders you have previously made. You can also click to like things that you see while shopping around the website, to create a ‘wishlist’ before adding to your basket.

As well as all the beautiful fashion collections for boys, girls and babies, we do have a brilliant selection of gifts and toys for your little ones, too, both online and in store. Come, take a look…